Object Planning

Exhibition Hess - Outside Area

The company Hess required an outside exhibition area to be constructed within their company grounds that adequately represented their products. The “Exhibition Hess” designed and realised by WINKELS CONCEPTS has proved to be a leading feature in the marketing strategy of this international active concern.
A large area of 2 500 m² with a high retention quality that invites employees and visitors to “stay awhile”. At the same time the technology and design of the products can be experienced first-hand by the annual average of 1 500 trade visitors. The major design criteria were the highest degree of flexibility for both the products to be demonstrated and the exhibition area usage that also allowed for the presentation of the newest technology taking into account economic and environmental aspects.
WINKELS CONCEPTS designed a Light Mast with secondary reflector technology especially for this area. The light mast creates a striking landmark for the exhibition area and is now a series product within the clients’ portfolio.
The partially transparent glass façade of the adjoining office building and show rooms creates a gentle transition between the two exhibition areas. The integrated LED façade lighting developed by WINKELS CONCEPTS sets impressive accents during the night.